We connect ambitious investors, corporations, and governments with high-growth opportunities across Africa — through strategic trade missions, market entry programmes, and structured B2B investment platforms.
The Promota Africa is a UK-based strategic business development agency specialising in international trade promotion, investment facilitation, and market expansion between the UK and high-growth African markets.
We design and deliver high-level B2B platforms, government-linked investment events, and structured trade missions that connect investors, corporations, and public institutions with bankable opportunities across the continent.
“Africa is not a risk to be managed. It is an opportunity to be seized — by those with the right partners on the ground.”
— The Promota AfricaFrom initial market intelligence to deal execution and post-investment support, our services span the complete investment lifecycle — tailored for the UK–Africa corridor.
We design and deliver the UK's most influential Africa-focused investment summit and bespoke B2B matchmaking platforms. Each event connects capital with scalable, bankable opportunities.
Structured, curated trade missions to high-growth African markets. We handle every detail — from visa support to pre-arranged government meetings.
Practical, intelligence-driven roadmaps for entering African markets — backed by local networks and on-the-ground commercial insight.
We source, qualify, and connect investors with bankable projects across infrastructure, energy, agribusiness, and the digital economy.
We help African businesses access the UK market — from product positioning and regulatory compliance to distribution and diaspora marketing.
Build your investment profile in the UK–Africa space through targeted media, editorial features, and digital presence management.
Curated trade missions with pre-arranged government meetings, investor introductions, and sector site visits.
Access Uganda's fast-growing economy through pre-arranged meetings with the Uganda Investment Authority, government ministers, and leading private sector players.
Register for Mission →Bring African businesses and government delegations to London for structured meetings with UK investors, DFIs, and trade bodies — timed with the 16th UK–Africa Summit.
Register for Mission →Nairobi is Sub-Saharan Africa's premier tech and financial hub. Access Kenya's innovation ecosystem, meet leading fintechs, and explore regional expansion across East Africa.
Enquire About This Mission →Ghana's stable democracy and growing middle class make it the gateway to West Africa. Explore investment in agriculture, consumer markets, and natural resources.
Enquire About This Mission →South Africa houses the continent's most sophisticated capital markets. Meet JSE-listed companies, leading asset managers, and government procurement bodies.
Enquire About This Mission →← Scroll to explore all missions →
Our structured five-stage process takes you from initial research to fully operational market presence.
Deep-dive market research, sector analysis, and opportunity mapping for your target African markets.
Custom market entry roadmap with regulatory navigation, risk assessment, and commercial structure.
Vetting and introduction of local partners, distributors, government bodies, and JV candidates.
Curated in-country mission with pre-arranged meetings, site visits, and investor introductions.
On-the-ground support for deal negotiation, entity establishment, and ongoing market development.
The UK is home to one of the world's largest African diaspora communities — 2 million+ people with strong purchasing power and deep cultural ties to the continent. For African businesses, this represents a ready and receptive first export market.
We guide African companies through every stage of the UK export journey — from market research and regulatory compliance to distribution, diaspora marketing, and trade show participation.
African specialty foods, spices, grains, and beverages tapping the UK's appetite for authentic cuisine.
Critical minerals and natural resources connecting African producers with UK industrial buyers.
African luxury fashion and contemporary design brands in the UK's multicultural fashion market.
African fintech solutions expanding into UK markets via diaspora adoption as a growth launchpad.
African music, art, film, and creative industries entering UK platforms and gallery audiences.
African traditional wellness and health innovations gaining traction in the UK's holistic economy.
Six of the world's ten fastest-growing economies are in Africa. Ethiopia, Rwanda, Senegal, and Côte d'Ivoire consistently post GDP growth above 6% annually.
The AfCFTA — the world's largest free trade area by member countries — is creating a unified market of 1.4 billion people and over $3 trillion in combined GDP.
Africa leads the world in mobile money adoption. With over 600 million accounts and a thriving startup ecosystem, Africa's digital economy is growing faster than any other region.
| SPONSORSHIP BENEFIT | Charity£1,500 | Bronze£6,500 | Gold£8,500 | Platinum£10,500 |
|---|---|---|---|---|
| Speaking & Stage Presence | ||||
| Spotlight speaking opportunity | — | 5 mins | 10 mins | 10 mins |
| Co-host a Sector Forum or Panel | — | — | ✓ | ✓ |
| Organise a competition or raffle draw | — | — | — | ✓ |
| Advert on main screen during breaks | — | ✓ | ✓ | ✓ |
| Exhibition & Space | ||||
| Exhibition space — 3m × 2m | — | ✓ | ✓ | ✓ |
| Extra staff — UK residents | — | 6 staff | 6 staff | 10 staff |
| Extra staff — overseas (max 2) | — | — | 2 only | 2 only |
| Private meeting room | — | — | ✓ | ✓ |
| Flier insert in delegate bag | ✓ | ✓ | ✓ | ✓ |
| Branding Sponsorships | ||||
| Registration Booth / Desk Branding | — | Extra cost | Extra cost | Extra cost |
| Attendee Bags Branding | — | Extra cost | Extra cost | Extra cost |
| Gala & Awards Sponsorship | — | Extra cost | Extra cost | Extra cost |
| Networking & Event Benefits | ||||
| Company recognition during reception | ✓ | ✓ | ✓ | ✓ |
| Breakfast, Coffee & Tea Breaks sponsorship | — | — | ✓ | ✓ |
| Luncheon Networking Sponsorship | — | — | — | ✓ |
| VIP dinner seats for team & customers | — | 3 seats | 3 seats | 6 seats |
| Complimentary delegate passes | — | 6 passes | 20 passes | 20 passes |
| Media, Marketing & Digital | ||||
| Logo: Summit website, emails & brochure | ✓ | ✓ | ✓ | ✓ |
| Logo: Landing page, emails & Social Media | ✓ | ✓ | ✓ | ✓ |
| Pre-conference email blast to registrants | — | — | ✓ | ✓ |
| Post-event highlights video & media interview | — | — | ✓ | ✓ |
| Full page press & editorial coverage | — | — | Full page | Full page |
Whether you're an investor seeking bankable opportunities, a company exploring market entry, or an African business looking to export to the UK — we're your strategic partner.